Director of Marketing
Commando is seeking an entrepreneurial, multi-faceted marketing powerhouse with a passion for creativity and a digital-first mindset to lead our marketing team into the future. If you thrive in fast-paced environments and have a track record of getting things done, we want you on our team! As Director of Marketing, you'll play a pivotal role in shaping our brand's journey and driving our continued success.
Key Areas of Responsibility:
- Lead the development and execution of innovative marketing plans and strategies to achieve the company's goals and objectives, embodying an entrepreneurial spirit and a hands-on approach.
- Conduct thorough market research to analyze customer insights and identify target markets and their needs, leveraging a creative eye to uncover new opportunities.
- Design and manage the annual, seasonal, and quarterly marketing calendars, budgets, and resource allocation, ensuring efficient and effective utilization, while also exploring opportunities to enhance the creative direction and digital presence.
- Drive successful seasonal campaigns and branding initiatives with enthusiasm and creativity, ensuring alignment with the brand's voice and values.
- Collaborate closely with cross-functional teams, including sales, supply chain, product development, R&D, merchandising, and finance, fostering a culture of collaboration and innovation.
- Monitor and analyze marketing metrics to evaluate campaign effectiveness and provide actionable insights to optimize performance, infusing a data-driven mindset with a digital-first approach.
- Manage relationships with external vendors, agencies, and partners to ensure the successful execution of marketing projects and campaigns, seeking out partnerships that align with the brand's ethos and goals.
- Stay abreast of industry trends and emerging marketing techniques, continuously refining marketing strategies to stay ahead of the curve.
- Deploy and scale marketing investments effectively and efficiently to build Commando’s brand profile and accelerate growth across channels, demonstrating agility and adaptability in response to market dynamics.
- Establish and optimize processes and tools for planning, tracking, analyzing, and optimizing marketing spending to support business goals and priorities, prioritizing a digital-first mindset and creative excellence.
Knowledge & Skill Requirements:
- 7+ years of experience leading a marketing team, ideally in the direct-to-consumer or fashion space.
- Experience leading a creative team
- Exceptional strategic orientation and an ability to build consensus around a strategic vision.
- Experience leveraging team/partners to deliver breakthrough ideas and accelerate growth.
- Demonstrated experience in establishing processes, systems, and tools to support business growth.
- Demonstrated ability to work collaboratively and in close partnership with Founder/CEO and other key leaders.
- Comfort leveraging intuition and experience to try new things, experiment with hypotheses, and adapt quickly.
- Up to 20% travel.
To apply, please contact Human Resources at careers@wearcommando.com or call 802-657-4004 x 216. We look forward to hearing from you!